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Current articles:

Are you a good guy or a bad guy - the importance of brand integrity If we start with the simple belief that social responsibility and profit generation are not mutually exclusive, then businesses can develop a culture of telling the truth and doing the right thing rather than creating "spin" to maintain a generated public face and reputation...
Collaborate or Die - Why investing in relationships can ensure a mature economy. Contracting with the public sector works well for large organisations that have strong negotiating skills, sufficient income streams to ride breaks in cash flow when funding streams end and have the time and energy to invest in completing the lengthy tendering process and ongoing monitoring. However, small organisations...
Sustainability versus old style consumerism - Could the theory of social marketing help change how business is done? Marketing and advertising pervades every aspect of our daily life, from getting us to eat butter to celebrate our "Britishness", or to buy cars that are too big to park outside primary schools. If time and effort can be put influencing us to do things such as this that do not benefit the bigger picture then surely...
Chains of Gold - How partnerships improve efficiency and impact of supply chains. Walmart, have recently seen the results of an innovative partnership boost retail sales in their jewellery sector. Increased transparency brings ethical trading and environmental policy alive for customers...
The Challenges of working in partnership with the public sector. Public private partnerships expose the working face of the public sector requiring them to innovate, manage risks effectively and bring in projects on time and within budget but the public sector cannot always do this on its own...
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